“All of those movies are consistently number 1,” said Salke, when referring to the movies on Amazon Prime. “Every time we launch one, the next overshadows the next. We’re training our audiences to know we’ll have more commercially large original movies on Prime Video. It’s a bit of a ‘If you build it, they’ll come’ strategy. “
But what happens to that plan when the pandemic ends and studios are no longer willing to sell their movies to streaming platforms?
Amazon has about 34 movies in different stages of production around the world, and Ms. Salke said the company has pledged to spend up to $ 100 million on production if it succeeds. (Amazon founder Jeff Bezos will resign as the company’s chief executive officer this year, but the studio doesn’t expect any major changes when Andy Jassy takes over.)
The Culver City complex, California, is still under construction, and if so, investment has increased. Ms. Salke thinks Aaron Sorkin’s upcoming film about Lucy and Desi Arnaz, starring Nicole Kidman and Javier Bardem, is a potential work. There is also George Clooney’s “The Tender Bar”, starring Ben Affleck and an LGBTQ romance film, “My Policeman”, starring Harry Styles and Emma Corrin (“The Crown” ).
“The new news is that you will see us embracing some of the bigger future projects we create ourselves,” she said.
In Ms. Salke’s mind, this is always where Amazon Film will land. And there is new confidence found in her prospects as she celebrates her third anniversary as head of the studio. In addition to the recent acquisitions, she has made master content deals with Mr. Jordan and actor and musician Donald Glover, which she said will reinforce her mission of bolstering reputation. Amazon as a talent-friendly place.
With its healthy registry base, Amazon is attracting Hollywood folks interested in the company’s global reach but also curious about the company’s other businesses that have the potential to expand their brand. brand of a star outside of cinema and television.