Amazon Prime Day 2019 UK: everything to expect in the deals event of the summer

By April 26, 2019 No Comments

We aren’t going to lie, once we string two days of solar in combination right here in the United Kingdom place of business, we begin desirous about the ones upcoming Amazon High Day offers. Adequate, that and whether or not we must likelihood getting the fish fry out of the shed.

The sale grows in scope and ambition yearly and there is no reason why not to suppose that Amazon High Day 2019 would possibly not be the largest one but. The net behemoth’s gross sales tournament of the summer season was once the largest day of gross sales in its historical past ultimate yr, with over 89 million visits logged (10% greater than in 2017). We will be able to most effective see 2019 being even larger because the sale has grown yearly since launching again in 2015.

Whilst November’s Black Friday offers undoubtedly see a much broader vary of shops unleashing a few of the freshest offers you’ll be able to in finding all yr, High Day is principally about Amazon rocking the finest gives. Positive, different shops may attempt to fit costs or release rival gross sales (and naturally we will remember to roundup the finest of them too) however make no mistake, the finest offers and occasional costs will probably be discovered at Amazon.

  • See as of late’s offers over at Amazon

When is Amazon High Day 2019?

So, as with each High Day sale to this point, we predict it to be a July tournament, going down against the center of the month. We predict Amazon High Day 2019 will happen on Tuesday July 16th – with the offers themselves if truth be told beginning the day prior to at the 15th and finishing one day on Wednesday the 17th. 

Amazon High Day itself appears to be rising every yr, it is long past from 24 hours, to 30 after which 36 ultimate yr. So we undoubtedly would not guess towards it occurring for 40 hours this yr. And let’s accept it with the Amazon Black Friday offers tournament now lasting a couple of week, anything else’s conceivable. Aside from sleep it appears in case you are a Offers Editor.

We will be entrance and centre for all of the factor to verify you’ll be able to see the finest offers as navigating the messy array of offers and discounted tat could be a bit laborious without delay on Amazon’s web site. Thankfully, we are used to trawling for offers there on a daily basis and we in most cases be informed of the finest offers manner prematurely, giving us quite a lot of time to organize protection for you. 

Amazon would possibly not be pronouncing the respectable date of Amazon High Day 2019 for some time but. It most effective formally introduced the date a few weeks prior to the development ultimate yr, however we if truth be told controlled to solely leak the date a month prematurely due to just a little of snooping round at the site.

Symbol credit score: Amazon

What have been the best-selling High Day pieces ultimate yr?

Amazon offered over 100 million merchandise world wide and over a million good house gadgets – no longer simply Amazon ones however Philips Hue lighting, Hive thermostats and quite a lot of producers’ good plugs. High Day was once the largest day ever for Echo gadgets, Hearth capsules for children, Kindle e-readers and Hearth TV merchandise.

Amazon stated the 2 best-sellers international have been the Hearth TV Keep on with Alexa Voice Faraway and the Echo Dot. Either one of the ones pieces have if truth be told been changed with more recent variations since – fortunately with out a bump in RRP. So we completely be expecting the more recent Amazon Echo Dot (third gen) and Hearth TV Keep on with the all-new Alexa voice far off (it now has additional buttons for quantity keep an eye on and gaming) to get an identical reductions for the finest costs of the yr.

Different best-sellers integrated:

  • 300,000 six-quart Rapid Pots 
  • 150,000 LifeStraw non-public water filters
  • Bosch cordless energy equipment and Philips Hue lighting
  • Sandisk microSD playing cards

What have been the finest offers on High Day?

As ever, one of the excellent offers on High Day have been on Amazon’s personal gadgets, a few of that have since been discontinued and changed with new and progressed fashions. The unique Echo Display dropped from £199.99 to £99.99, the Echo Spot from £119.99 to £89.99, the 2d-gen Echo Dot from £49.99 to £29.99 and the primary Echo from £89.99 to £59.99.

Kindles and Hearth HDMI sticks and capsules won mouth-watering reductions too. The most important wonder regardless that was once the never-previously-discounted Kindle Oasis shedding from £229.99 to £179.99 and the Paperwhite from £109.99 to £74.99. Each gives have been the bottom ever costs, appearing Amazon High Day offers on Amazon gadgets is the best possible time to shop for with costs shedding not up to the finest gives observed on any Black Friday. We have now no longer observed any type of cut price at the Oasis since if truth be told – communicate in regards to the deal that were given away.

The Hearth TV Stick went from £39.99 to £24.99 whilst Hearth Capsules dropped considerably: the Hearth 7 went from £49.99 to an implausible £29.99, the Hearth HD eight from £79.99 to £59.99, Hearth HD 10 from £149.99 to £99.99 and the Hearth 7 Youngsters from £99.99 to £59.99. 

There have been some cracking offers on TVs too, a few of which are actually even less expensive given TV offers basically are significantly aggressive right here in the United Kingdom. We noticed 55-inch Ambilight OLED monitors move from £1499 to £1199 (or simply £999 as of late!). At the different finish of the dimensions a 55-inch Hisense dropped to simply £369, an rock bottom on the time for the style, which you’ll be able to now get for a good higher £329.

Cell phone offers on Amazon High Day do not make too many headlines, however in case you are prepared to pay the in advance value of a telephone relatively than opt for a freelance, there have been undoubtedly offers available ultimate yr. The then year-old Samsung Galaxy S8 dropped to £439. The Honor View 10 was once simply £338.99.  And the already very budget-friendly Moto G6 Play dropped to £135.99. So no longer essentially the most fashionable or top rate collection of handsets, however do not guess towards a much broader vary this yr as extra manufacturers are prepared to become involved every yr

Right here in the United Kingdom we noticed quite a lot of different offers throughout more than one merchandise. The most important reductions have been on espresso machines: a lot of them were given 50% worth cuts. Hive good thermostats have been 44% off, decided on house safety kits have been 45% off and the whole lot within the Amazon Warehouse phase was once 20% off. Chromebook enthusiasts were given to snap up the very good however extraordinarily named Asus C202SA-GJ0027 for £99.99 as an alternative of the standard £199.99.

amazon delivery

Symbol credit score: Amazon

How much cash did Amazon make on High Day?

Amazon was once predicted to gross $3.four billion on High Day ultimate yr, despite the fact that we don’t know if that prediction is correct as Amazon doesn’t unencumber such data. Then again, it did announce that 3rd birthday party dealers shifted a thousand million bucks of product in simply someday. As for its personal gross sales, Amazon was once content material to mention that “gross sales this High Day surpassed Cyber Monday, Black Friday and the former High Day, when evaluating 36-hour classes, making this as soon as once more the largest buying groceries tournament in Amazon historical past.” That’s a bit of sneaky, thoughts you: ultimate High Day most effective ran for 24 hours, no longer 36.

amazon site down on prime day. Dogs of amazon

Symbol credit score: Amazon

Why did Amazon crash on High Day? Did the crash value it cash?

Amazon struggled to deal with visitors on High Day, a subject that affected no longer simply the Amazon web site however services and products akin to High Video and Twitch. Consumers discovered their buying groceries carts would all of sudden empty, or hyperlinks merely wouldn’t paintings, or they couldn’t get entry to Amazon in any respect. The problems have been in large part confined to the USA site and consumers, despite the fact that issues of High Video lasted smartly into the night in the United Kingdom.

Some websites were given their calculators out and concluded that the worst outage, which lasted for 63 mins, value Amazon just below $100 million in misplaced gross sales. Amazon disagrees, pronouncing that the impact on gross sales was once “minimum”. 

CNBC has observed inner paperwork that describe what came about. First, it didn’t safe sufficient servers to deal with the call for; secondly, that scarcity led to a “cascading collection of disasters” that knocked out key services and products; and thirdly, Amazon briefly killed all world visitors to cut back the burden. All of the ones issues came about inside the first 15 mins of High Day. 


The outage wasn’t the one factor Amazon confronted on High Day. There have been additionally moves in protest on the manner it treats its employees.

Symbol credit score: Amazon

Why have been employees placing and supporters urging Amazon boycotts on High Day?

High Day wasn’t the primary time Amazon has been accused of horrible operating practices, nevertheless it was once a perfect day to get the problem into the papers. Staff in Spain and Germany went on strike over operating hours and stipulations whilst activists advised other people to ship Amazon a message on High Day through boycotting it altogether over its remedy of employees and its tax preparations. It was once additionally marked through a surge in well being and protection proceedings from UK employees. 

As you’d be expecting, Amazon denies the allegations, with a spokesperson telling us: Those allegations and the information are simply no longer correct — protection incidents in our achievement facilities didn’t building up round High Day, they if truth be told lowered from the former week. We’re happy with our workforce and our office, and invite somebody to return see for themselves – we provide public excursions of our constructions and you’ll be able to be informed extra at”  

Amazon additionally advised Stressed out that the Organise marketing campaign in the back of the exposure was once indulging in pretend information. “To our wisdom, Organise doesn’t check that respondents if truth be told paintings for the corporate they declare to paintings for.”

Amazon delivery

Symbol credit score: Amazon

What may Amazon have carried out higher on High Day?

It must have expected and been in a position to deal with the burden no longer simply on its ecommerce web site however on its cloud services and products too: we weren’t the one ones annoyed as a result of we couldn’t get our Preacher repair on Amazon High Video. It’s all of the extra embarrassing while you needless to say Amazon supplies the cloud infrastructure for plenty of high-profile websites and services and products: High Day wasn’t a perfect advert for that aspect of its trade.

Our primary criticisms aren’t technological, regardless that. Navigating the offers was once hopeless and lots of the offers have been laughable, particularly in gaming: we often discovered significantly better console bundles on’s eBay web page than we did on Amazon. 

Right here’s a perfect instance. On High Day, some of the flagship offers we recognized was once $50 off a suite of Bose QuietComfort 25 headphones. That introduced the cost down from $299 to $249. Simply 3 weeks later, Amazon US was once checklist the similar headphones for $169.

other stores amazon prime day deals

Symbol credit score: Amazon

Did different shops attempt to crash High Day?

Sure, however no longer up to we idea they might. eBay had some robust offers throughout more than one traders the place it is advisable to get 20% off your purchases, however UK shops stored their powder dry while US shops made extra of an effort.

Shops on each side of the pond minimize costs of Google House gadgets (we noticed that coming forward of time), Amazon Echo’s closest competitors within the good speaker area.

Symbol credit score: Amazon

Will Amazon High Day 2019 do issues in a different way?

Sure. CNBC stories that Jeff Wilke, Amazon’s CEO of globally retail, has already demanded enhancements to forestall a repeat the former High Day’s capability issues: “tech groups are already operating to make stronger our structure”. 

We’d love to suppose that Amazon may even make stronger the navigation and discoverability of its offers for High Day 2019, despite the fact that we aren’t maintaining our collective breath: each elements’ normal rubbishness didn’t prevent High Day breaking all information, so there’s no longer a lot incentive for Amazon to modify it until it comes to a decision higher navigation will power considerably upper gross sales. However that is why we are right here to turn you the finest High Day offers!

It’s a protected guess that High Day 2019 will probably be longer. It’s already grown from someday to at least one and a part; additional inflation turns out inevitable.

Symbol credit score: Amazon

What does all this imply for Black Friday and Cyber Monday?

It’s transparent that Amazon is prioritising High Day over Tremendous Black Friday Offers Month or no matter convoluted identify it’s going to present its Black Friday gross sales length in 2019: in keeping with, 67% of this yr’s High Day offers have been not up to similar offers at the previous Black Friday. 

That’s to not say Amazon gained’t participate in Black Friday and Cyber Monday. It is going to, and it’ll be offering the similar more or less discounting that we’ve observed lately. However High Day is extra vital to the company, and we’d be expecting its reductions to be deeper, particularly by itself gadgets.

Symbol credit score: Amazon

High Day: why does it topic extra to Amazon?

There are some a very powerful variations between High Day and Black Friday. The primary is that High Day is Amazon’s personal day. It’s proper there within the identify, which in fact refers to Amazon’s High club programme and related services and products. Amazon doesn’t personal Black Friday, and that implies in the long run it’s simply every other store shouting for consideration – a large store with a actually loud voice, in fact, however Black Friday is a gross sales tournament for all of the retail sector. It’s a lot tougher for competitors to muscle in on one thing that Amazon has successfully produced from skinny air.

The second one and extra vital distinction is that Black Friday doesn’t create new spending. It simply strikes it fairly. As we’ve came upon lately, the cash other people spend over the Black Friday length is cash they have been more than likely going to spend anyway: all Black Friday actually does is concentrates pre-Christmas buying groceries within the ultimate week of November. 

High Day spending is other in two tactics. To start with, other people aren’t spending the cash they’d already deliberate to spend on Christmas items. And secondly, they’re purchasing principally for themselves, no longer for others. In the event you return to the record of bestsellers there’s an terrible lot of impulse purchasing in there: Rapid Pots and Hue Lightstrips, frying pans and dishwasher capsules. That is new spending, no longer simply shifting pre-planned spending. 

There’s every other key receive advantages for Amazon. Its best-sellers on High Day weren’t simply Amazon gadgets; they have been Amazon gadgets that hook up with Amazon services and products. Hearth TVs, Kindle Fires, Echo gadgets, Alexa remotes. Each and every one among them connecting to Amazon High, and every one among them requiring a High club to shop for within the first position. So when Black Friday rolls round, Amazon can have a complete bunch of High contributors for whom buying groceries on High is the default, and who may wish to beef up their Amazon-powered good houses with Amazon-branded Black Friday offers.

High Day implies that for Amazon, Christmas now comes two times a yr.