The court battle with Epic, which took place in a federal court in Oakland, California, earlier this year, is believed to be a bigger threat to Apple’s App Store business. Epic wants to force the iPhone maker to allow app developers to avoid App Store commissions entirely, which would be a huge financial blow to Apple. A federal judge is expected to rule in that case soon.
While Apple has described the changes as a major concession to app developers, critics say the moves are more of a show off than a substantive overhaul. for their business.
“A year ago these concessions may have worked and are still possible, but lawmakers have built up momentum that is hard to find,” said Paul Gallant, an analyst at investment bank Cowen. preventable”.
Critics say more substantive reforms that Apple could hope to avoid would include drastically reducing or eliminating the 30% cut Apple gets from App Store purchases (such as an item purchased in a game), allowing other companies to install competing app stores on iPhones, or allowing customers to download apps directly from the internet.
Apple hasn’t budged about the 30% cut over the years, with a few exceptions. In 2016 they lowered the commission on app user subscriptions to 15% after a year and agreed last year to reduce the cut to 15% for small app developers. .
The change announced Wednesday allows a set of so-called reading apps – which deliver content to digital media such as books, newspapers, music and videos – to direct their customers to the company’s website. their own to buy subscriptions.
Until then, under Apple’s age-old rules, apps like Netflix and Spotify aren’t allowed to advertise on their apps that users can purchase subscriptions to on their websites. However, Spotify does email new members a link to its website where it advertises its paid subscriptions, even though it doesn’t explicitly tell users how to bypass Apple.