On Wednesday, Apple said it was adjusting its App Store policies to allow certain types of apps to do business more directly with their customers.
Under the change, so-called reader apps, which include Netflix and Spotify, will be allowed to include a link in their apps to direct users to set up or manage their accounts on each company’s website. , rather than through the App Store.
That would allow those companies to avoid paying the traditional 30% fee Apple charges when people pay for things like App Store subscriptions. Apple has long prevented companies from directing their users to their own websites, which would likely strip away that 30% cut. These reading apps “deliver previously purchased or subscription content for digital magazines, newspapers, books, audio, music, and video,” according to the company.
Apple said the change was related to an agreement with the Japanese Fair Trade Commission, which is investigating the tech giant’s App Store policies.
Phil Schiller, the Apple executive who oversees the App Store, said in a statement that the change will “make it easier for app developers to read and make it easier for users to set up and manage apps and their services, while protecting their privacy and maintaining their trust. “
The adjustment will take effect early next year. Apple is under increasing pressure over its App Store rules.
Last week, the company announced a similar change as part of a legal settlement with app makers and said it would create a $100 million fund for small app developers. Last year, Apple halved the fees paid by the smallest app developers through the App Store.
The company is also awaiting a judge’s ruling in its antitrust legal battle against Fortnite creator Epic Games, which took Apple to court in May for claiming it abused its power over the App Store. . If Epic wins, the companies can avoid Apple’s commissions.