On Tuesday, Apple introduced a new version of its $300 iPad with a 10.2-inch screen.
At the company’s annual product event to set the stage for the holiday sale, the iPad was the first device introduced. The new tablet puts an emphasis on video calls, a common use for devices during the pandemic. The new version includes improved cameras and special software that makes video calls more enjoyable by detecting people and automatically tracking their movements.
Apple also updated the iPad Mini, its $500 smaller tablet, giving it a new design and a larger, brighter display. It now includes flat edges, matching the aesthetic of newer iPhones, and the Home button has been removed to make more space for the 8.3-inch screen.
The new tablets join the already crowded iPad category. The company currently offers five iPad models in various screen sizes with prices ranging from $300 to $2,400.
The iPad has been Apple’s fastest-growing product segment over the past 12 months, as more and more people buy the device while working, learning, and socializing from home during the pandemic. Apple earned $30.4 billion from iPad sales in the 12 months ended June 30, up 41% year-over-year.
Jack Nicas contribution report.