It’s once again that time of year, when Apple announces its latest devices ahead of the holiday season.
On Tuesday, the iPhone maker will hold its annual product event — mostly due to the coronavirus pandemic — and showcase its latest lineup. New products – including the iPhone and Apple Watch – will have a strong focus on screens, in an age where people are increasingly glued to them.
The company plans to air a video showcase starting at 10 a.m. PT to showcase the new iPhones with improved screens and Apple Watches with slightly larger screens, according to people familiar with the matter. briefed the event, who were not authorized to speak publicly about the product. Apple declined to comment.
These people say the new iPhone’s aesthetic will be nearly identical to last year’s models. The biggest change will be the display, which will have what is known as a higher “refresh rate”, which will make video and motion look smoother. Cameras will also be improved, residents said.
The new Apple Watch will also look similar to last year’s models but will include a slightly larger screen that can display more pixels, people briefed on the product said. That will make the images and text displayed on the watch face look more appealing.
All told, this year’s upgrades are expected to be modest compared to the introduction of the iPhone 12 last year, which featured an overhauled design and support for 5G, the new, fast mobile technology. than. That generation of iPhones has helped Apple’s profits double in recent quarters.
Apple is announcing its latest products amid privacy and antitrust concerns.
On Monday, the company released an urgent software update after security researchers discovered a vulnerability that allowed highly intrusive spyware from Israel’s NSO Corporation to infect. to everyone’s Apple device without a single click.
Last week, a federal judge ruled that Apple did not engage in monopolistic conduct as part of a ruling in an antitrust lawsuit brought by Epic Games, the makers of the popular game Fortnite. But she also told Apple that it must allow app developers to communicate with their customers and advertise payment methods outside of the App Store, which would allow developers to avoid commissions. Apple rose.
Apple has agreed to several concessions to app makers in recent weeks and also said it would pay $100 million as part of a deal with small app developers. It is expected to appeal the judge’s decision.