As someone who prefers to play games early rather than late, delay is a double-edged sword. I know that a delayed game means it will be better when it is finally released, but, a bit childishly, I want to play it now. However, I don’t believe those consumer feelings matter. Sure enough, any claim of a game being delayed would be accompanied by a line from any developer saying, “we love you, the fans, and appreciate your patience” , but in reality, your patience is not worth much.
What is much more valuable, and obviously so, is the stock price, which has now joined the growing pool of reasons why many games have been delayed. Stocks aren’t the main reason, of course – we’re in a shaky recovery from a yearlong pandemic that has fundamentally changed the workplace – but it’s hard to ignore the impact of the pandemic. Delayed play, or even worse, poor release, can have an overall value on a company.
Delays cost money
Let’s go back to Wednesday, September 15 for a bit. It’s a really slow news day, save for rumors that Battlefield 2042 will be delayed (which finally) from Jeff Grubb of VentureBeat. Those rumors alone (and the obvious weight that Grubb’s words carry) sent EA’s stock plunging. On September 14, EA’s day ended with its shares worth $145 a share, but by 10 a.m. ET the next morning, they had dropped to $136. It may not seem like a huge loss, only $9, but if you have thousands upon thousands of shares, you just lose a lot of money.
That $9 slippage was simply due to rumors that Battlefield 2042 will be delayed. Of course, speculating in the stock market is a near-impossible thing to do, but trends are easier to spot. Bad news for Battlefield 2042 which means the stock price will fall, so imagine for a moment what would happen if the game was released and ran badly, this is reminiscent of some blockbuster movie that came out in last.
Update from the Battlefield team pic.twitter.com/K53VNM2tTz
& mdash; Battlefield (@Battlefield) September 15, 2021
Cyberpunk 2077Its disastrous launch not only shows what happens when developers don’t have enough time to achieve impossible goals. This is the first time we have seen a company financially harmed by the reception of a game.
By the end of 2020, Cyberpunk 2077 sold 13.7 million copies (about 8 million of which were pre-orders), contributing largely to the more than half a billion dollars in sales that CD Projekt Red claimed that year. However, the company needed these sales, which later shrunk as Sony and Microsoft allowed customers to refund games with no problem, to offset the massive drop in value. share.
Invalid release will cost more money
Lead to Cyberpunk 2077On the release, when reviews of the game’s bugs, glitches, and instabilities began to circulate around the internet, CD Projekt Red’s stock fell 29%. Even after the launch, the value of the company continued to decrease by 7.8%. Compared to this time last year, CD Projekt Red’s stock value is now down nearly 50%, even after the release of its best-selling game ever.
That did Cyberpunk 2077 and CD Projekt Red is a cautionary tale for every publicly traded company with a game development finger. It shows that even a financially successful game, which sells millions of copies and generates millions of profits, can take a financial toll on a company. The only way to avoid that damage is simple: Make sure that when your game releases, it’s great.
At this moment, it is impossible not to think about Cyberpunk 2077 when the game is delayed. Recent examples include Battlefield 2042short delay, Halo Infinitethere are many delays, and Dying Light 2The delay comes in 2022 (developer Techland has signaled that it could be made public). If any of these games were released in a state that did not meet consumer expectations or even worse, comparable to Cyberpunk 2077 In terms of their quality, stock prices can easily slide.
For a game like Halo Infinite, it’s easy to see how that can happen. The game’s release date was determined not only by the developer 343 Industries, but also by the head of Xbox, Phil Spencer. Halo Infinite was even featured in an advertisement for Windows 11; Now it’s not just a game, it’s a trademark of Microsoft.
While concerns about the game’s effect on stock prices could affect game delays, for the average consumer, this is just the best that can happen. That’s not to say that executives at game development companies care whether a game is good or not – they care about how much profit it makes. But if some of that profit then eats into the stock loss, it’s just cash left on the table. That leaves the executives in the same boat as the rest of us. Now, they have good reason to want games that don’t just sell well – they have to be good, too.