Private lawsuits follow government lawsuits for one simple reason: Regulators have distinct advantages when it comes to gathering evidence. Federal and state investigators may collect internal documentation and interview executives before filing a lawsuit. Hence, their complaints were filled with inside knowledge about the company. Individuals can only look for that kind of evidence after they file a lawsuit.
Experts say that if the government’s lawsuits against Google or Facebook are successful, the win is likely to underpin private lawsuits. Lawyers can point to those wins as proof the company has violated the law and quickly move on to their primary goal: getting money damages.
The people bringing lawsuits against the tech giants include publishers, advertisers, and users.
Lucky Draw Today, the website run by Mr. McDaniel, aggregates prize contests across the country. Its revenue comes from ads sold in part by Google, according to a lawsuit filed by Mr. McDaniel, which is seeking class action.
Over the years, the site has generated around $ 150,000 in annual revenue and made a profit, according to the lawsuit. But its revenue has declined since 2012, a drop that the lawsuit blamed on Google’s dominance in online advertising.
Mr. McDaniel, who signed some of his public messages is “Mr. Sweepy, ”said on the GoFundMe site he set up to help offset the site’s operating costs that his revenue had” dropped like a rock “and he could be out of business. He said that Google also hurt his income by classifying his website as an online gambling venue, causing him to receive lower quality ads.
John Herman, the lawyer of Mr. McDaniel, said: “Because Google literally took over the Internet, it is almost impossible for companies to operate in the field without using some of Google’s services, because it is subject to arbitrary rules and policies of Google ”. .
Other publishers recently filed an antitrust complaint against Google including the Genius lyrics website – sued Google in 2019 under the pretext of using Genius lyrics data in search results. search, only to get the case dismissed – and progress magazine The Nation. Both are among the plaintiffs in the Boies Schiller Flexner law firm lawsuit seeking class action. Another prominent law firm, Berger Montague, has also filed complaints against Google on behalf of publishers.