In 2005, Jobs gave his commencement speech at Stanford, calling Mr. Brand a major influence in his life and explaining what “Whole Earth” was to the younger generation: “It’s like Google in its form paperback, 35 years before Google came along,” he said. “It is idealistic, and filled with neat tools and great conceptions.”
Mr. Brand coined the term “personal computer” in 1974, several years after writing an article for Rolling Stone. that paints a picture of the future of the digital world. He predicts computers will be the next big trend after hallucinogens: “That’s good news, possibly the best since hallucinogens. It’s deviating from ‘Computer – Threat or Threat?’ Criticism is liberal but fits surprisingly well with the romantic fantasies of the forerunners of science,” he wrote.
Now, Mr. Brand, considered by many to be one of the nation’s eminent futurists, is busy helping to build that 10,000-year-old watch – the path towards what he believes will be the long-term future. long for civilization.
Mr. Brand has long had an uncanny knack for spotting trends early or appearing in the middle of them like some high IQ Forrest Gumps, only to leave for the next big thing as soon as possible. others caught up.
For example, in 1967, when many of his friends were returning to the land to establish communes, Mr. Brand landed right in the middle of what is known as Silicon Valley. In his diary at the time, he wrote that he was living in Menlo Park “with the intention of letting my technology happen here”.
His “Whole Earth Catalog” is subtitled “Access to Tools”, and more recently, as nationalism has taken a turn for the worse in Silicon Valley, many authors, including Franklin Foer in “The World Without Minds,” Jill Lepore in “These Truths,” and Jonathan Taplin in “Move Fast and Break Everything,” all pointed to Brand as an early technological utopia. His words and ideas, they argue, have captivated and inspired the engineers who have created the modern digital world.
Mr. Brand, who considered himself a relentless pragmatist, grimaced at the brand. “All utopias are psychotic,” he said during a chat this month at the ramshackle office he has lived in on the banks of the Sausalito, California, river since the early 1970s.