“If I use pictures of people who look a little bit different, say I have a bald girl as my thumbnail, and she shaves her head because she’s the one dealing with cancer. ,” I said. “Naturally, our eyes are even unconsciously directed at these things. That’s important to get a lot of views.”
Simple dialogue, painfully sincere and without slang or irony, is also purposeful.
Sometimes, Mr. Mann said, people describe his content as “a bit too much, or a bit too restrained, or why is the dialogue so direct.” But it’s intentional. “That way children can understand, but people who don’t speak English can also understand,” he said.
He said 40% of Dhar Mann’s audience is abroad. His biggest audience on YouTube is the 18-24 year old demographic; on Facebook, the ratio is 25 to 34. “Facebook and YouTube don’t provide data for audiences under 13, so I can’t say for sure 7 to 10 is the fastest growing audience, I just feel like so based on my interactions with people,” he wrote in an email.
Most of his videos incorporate well-timed narratives of Karens hoarders and Covid-19 calling the police, but in style and tone, they’re more reminiscent of specials. after school in the 1980s and educational short films of the 50s rather than other content popular today.
The characters are broad and simple, each representing a demographic that any 4th grader can recognize: angry mother, spoiled wife, mean girl, lazy husband lazy. They seem like instructional videos that an alien species might watch to learn the basics of American social dynamics.
Ms Mulroney said: “You will never fail to watch a gold mining video. “They can twist that story so many times. People love those gold digger stories, really.”