Facebook said on Wednesday it would restrict people and publishers from sharing links to articles in Australia, under a proposed law in the country that requires tech companies to pay publishers. to link to articles on their platform.
The decision comes hours after Google announced it had reached an agreement to pay Rupert Murdoch’s News Corp to publish its news content in a three-year global deal, part of a chain. deals they have signed with media companies in recent days to ensure that news will remain on its offerings.
William Easton, chief executive officer of Facebook Australia & New Zealand, said in a statement on Australian law, “The proposed law fundamentally misinterprets the relationship between our platform and the publishers. Use it to share news content. “It left us facing a tough choice: to try to follow the law of ignoring the reality of this relationship or stop allowing news content on our services in Australia. With a heavy heart, we are choosing the latter.
Facebook’s decision was an escalation of a long-standing disagreeable relationship between tech companies and news publishers, which had argued for years that they were not being properly compensated for the articles and Other content generates advertising revenue for technology companies. The tech giants have declined, saying they are merely a conduit for content, and proposed law in Australia is unacceptable.
However, Facebook continues to invest in other news areas, including the expansion of the Facebook News tab – a paid partnership dedicated to displaying managed articles inside the mobile app. to more countries and paying partners. Last month, Facebook started its News Tab service in the UK, revealing a slew of new partnerships with major UK publishers.
Although Google has reached deals with news publishers, Facebook has positioned itself to have fundamentally different relationships with them. The social network maintains that it has largely helped the media industry and that publishers wouldn’t be able to increase their revenue in the same way without Facebook’s support.