The first details around the E3 2021 have now been announced and they herald a fully digital event. The report came from Chronicles of video games, obtained pitches for the program that have been sent to video game publishers.
According to the report, E3 will take place from June 15 to June 17 as originally planned, with night preview on June 14. The Entertainment Software Association (ESA) plans to host a number of two-hour presentations from its partners, as well as additional streams from developers and influencers.
The game demos are a major part of the ESA plan. The proposal states that the demos will be released on consumer platforms in conjunction with the event. As part of the plan, the media will have access to the demos as ESA prepares to host thousands of live meetings during the three-day event.
According to the current recommendation, the daily broadcast will run from 7:00 a.m. Pacific Time to 7:00 p.m. Pacific Time. Streams will begin with a pre-screening and then have a two-hour “console platform owner’s exclusive press conference” with a third-party program filling in the rest of the day.
VGC says that many publishers have stated that they are not preparing for an actual event this year. In a statement to Digital Trends, ESA reaffirmed that the event will be reimagined this year, but not committed to being an all-digital show.
“We can confirm that we are transforming the E3 experience for 2021, and will soon share exact details on how we bring together the global video game community,” ESA said. “We’re having great conversations with publishers, developers and board companies and we look forward to sharing details on their participation soon.”
Last year’s E3 was canceled entirely amid heightened concerns about the COVID-19 pandemic. ESA does not hold a digital alternative. Instead, events like Geoff Keighley’s Summer Olympics Festival filled the void with smaller, more widespread streams.
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