“Once you can do it, and obviously it’s hard, but it wins in the long run,” he said.
Gopuff added that they are going public because the stock market is volatile and they have enough cash. It said the layoffs were part of a global restructuring process.
Mr. Gola and Mr. Ilishayev met as students at Drexel University in Philadelphia in 2011. In their sophomore year, they founded Gopuff for college students, providing snack food delivery and condoms. and smoking equipment late at night quickly. They call themselves a “one-stop puff pastry shop,” which leads to the name Gopuff. Delivery available until 4:20 am
To differentiate themselves from DoorDash and Instacart, which connect customers with restaurants and grocery stores through their apps and rely on contract workers, Mr. Gola and Mr. Ilishayev decided that Gopuff would buy from distributors, wholesalers and warehouses. Its warehouse workers will be full-time employees, although its delivery drivers and bike messengers will be contractors.
Mr. Gola, who dropped out of college, and Mr. Ilishayev, who graduated from Drexel Law University, became co-CEOs of Gobrands, Gopuff’s parent company. To raise capital, they sold used office furniture on Craigslist and eBay. They also offer discounts on orders to attract customers and only charge a delivery fee of $2.95.
As Gopuff gained traction beyond Drexel students, Mr. Gola and Mr. Ilishayev expanded their product offering and set up warehouses in Boston, Washington and Austin, Texas. Starting in 2016, the company raised money from venture capital firms such as Anthos Capital and later investors including Japanese conglomerate SoftBank.
“We’ve seen it in the data: customers come back many times per month, customer retention is very good,” said Jett Fein, partner at Headline, a venture capital firm that invested in Gopuff. high, customers will stick around forever”.