In 2010, Accenture signed an accounting contract with Facebook. By 2012, that had expanded to include content moderation agreements, especially outside the US.
That year, Facebook sent employees to Manila and Warsaw to train Accenture employees to sort through posts, two former Facebook employees who took part in the trip said. Accenture employees are taught how to use the Facebook software system and the platform’s principles about uploading, taking down, or reporting content for review.
What started out as a few dozen Accenture moderators grew rapidly.
By 2015, Accenture’s office in the San Francisco Bay Area had formed a group, codenamed Honey Badger, to serve only Facebook’s needs, former employees said. Accenture has gone from providing about 300 workers in 2015 to about 3,000 in 2016. They are a mix of full-time employees and contractors, depending on the position and duties.
The company soon turned its work with Facebook into moderation contracts with YouTube, Twitter, Pinterest and others, the CEO said. (According to Everest Group, the digital content moderation industry is predicted to hit $8.8 billion next year, almost double the 2020 total,) Facebook has also signed contracts with Accenture in areas areas such as checking for fake or duplicate user accounts and monitoring celebrity and brand accounts to ensure they are not abused.
After federal authorities discovered in 2016 that Russian special forces had used Facebook to spread divisive posts among American voters in the presidential election, the company increased its number of people. censorship. It said it would hire more than 3,000 people – over 4,500 already – to police the platform.
“If we want to build a safe community, we need to respond quickly,” Zuckerberg said in a 2017 post.
The following year, Facebook hired Arun Chandra, a former Hewlett Packard Enterprise executive, as vice president of scale operations to help oversee relationships with Accenture and others. His department is overseen by Miss Sandberg.