Silverman writes: “Access to achievements is not a total win from the general user’s point of view.
Mr. Schultz, Facebook’s chief marketing officer, has the most baffling view of CrowdTangle. He wrote that he thinks “the only way to avoid stories like this” is for Facebook to publish its own reports on the most popular content on its platform, rather than releasing data through the internet. via CrowdTangle.
“If we go the route of just providing more self-service data, in my view you will get different, interesting, negative stories,” he wrote.
Osborne, a Facebook spokesman, said Schultz and other executives were discussing ways to correct misinformation about CrowdTangle data, not strategizing about getting rid of the tool. .
Days after the November election, Mr. Schultz wrote a post for the company blog, entitled “What do people really see on Facebook in the US?” He explains that if you rank Facebook posts based on which have the most reach, instead of the most engagement – his preferred method of data slicing – you get a list more orthodox, less obvious sources.
“We believe this paints a more complete picture than the CrowdTangle data,” he writes.
That may be true, but there’s a problem with reach data: Most of the data is inaccessible and can’t be viewed or fact-checked by outsiders. We simply have to trust that Facebook’s private data tells a very different story than the data it shares with the public.
Tweak the variables
Mr. Zuckerberg was right about one thing: Facebook is not a giant right-wing chamber.
But it has Storage a giant right-wing echo chamber – a sort of AM talk-station built into the heart of Facebook’s news ecosystem, with an extremely engaged audience of loyal partisans who like likes, shares and clicks on posts from right-wing sites, many of which have become adept at serving Facebook-optimized outrage bait at a consistent clip.
CrowdTangle data has made this echo chamber easier for outsiders to see and quantify. But Facebook didn’t create it or give it the tools it needed to thrive – Facebook did – and blaming a data engine for these revelations makes no more sense than blaming heat. due to bad weather.