The Indian smartphone race is at a thrilling juncture at this time. The primary wave noticed manufacturers lodge to online-only gross sales fashion and minimum advertising bills to supply units at rock-bottom costs, redefining value-for-money smartphones. This means has reached some extent of saturation, and for spherical 2, manufacturers are actually taking a look to get inventive with their advertising and concentrate on higher offline presence.
OnePlus is most certainly the most productive instance of this motion because it moved from an online-only fashion to a extra spread-out means with masses of offline companions. To get a greater working out of ways this works, OnePlus invited me to try their new Enjoy Retailer in Pune.
This new Enjoy Centre is situated in a complicated house of Pune and has a few different provider centres of various manufacturers round it. However OnePlus’ centre used to be probably the most distinguished one occupying a whole block and has more than one flooring. There’s no needless textual content or names or hoardings outdoor, only a neat OnePlus brand dealing with the street. That, certain, places OnePlus’ minimalist design choice on entrance.
Divided into two flooring, the bottom degree essentially looks after gross sales and the “revel in” phase. Upon access, the primary suppose you are going to understand is the show of in all of the to be had colors, on account of route, they’re the celebs of the display.
Of the 2 flooring, the bottom degree essentially looks after gross sales and the “revel in” phase. Upon access, the very first thing you are going to understand the show of the most recent flagship telephones in all of the to be had colors on account of route, they’re the celebs of the display.
Those show tables are filled with legit OnePlus equipment and swag similar to the preferred backpacks and t-shirts. OnePlus is attempting to make this retailer a whole revel in for everybody, without reference to their pursuits. At the different facet is the extra comfortable nook the place buyers can unwind with some books, Speedy Price their telephones or take a look at all of the restricted version OnePlus flagships from the yesteryears.
The OnePlus Espresso revel in additionally makes the minimize the place all of the visitors will have freshly brewed espresso all through their talk over with. If you happen to questioned, sure, it’s complimentary.
The second one ground is extra fascinated with after-sales provider, which used to be an Achilles heel for OnePlus when it simply got here to India. However at this centre, problems with any OnePlus telephone is alleged to be fastened in lower than an hour proper in entrance of your eyes. So as to add to the client’s peace of thoughts, they may be able to see the telephone getting torn open, fastened, and put in combination in real-time, offering some much-needed assurance. If that doesn’t passion you, they actually have a PlayStation four with many recreation titles so you’ll be able to spend your 1 hour luckily.
This whole procedure has been defined proper on the ready house to not crush any individual who’s coming for the primary time. In brief, you get started by means of accumulating your token, filling up the job-sheet, and explaining the issue. And then, you are going to be referred to as by means of the Buyer Care Officer to know and doubtlessly diagnose the problem. If no longer, then the tool is handed directly to the engineer. The engineers restore and hand again the telephone in lower than an hour, and the purchasers are requested in the event that they’re happy with the restore. The client then completes the transaction and settles the account if the telephone used to be out of guaranty.
What is subsequent for OnePlus in India?
I had my doubts in regards to the software of this sort of huge retailer in a non-tier one town the place the footfall and gross sales will not be sufficient to make the centre successful. However additional conversations jogged my memory that those shops aren’t only for gross sales and repair, however a the most important advertising transfer. It no longer simply shall we the shoppers revel in OnePlus services and products, but in addition offers them the confirmation that this logo is right here to stick, and if essential, they’ve any individual to achieve out bodily. For price-sensitive markets similar to India, the transaction and the connection starts on the sale, no longer ends. If their new telephone doesn’t remaining a excellent 2-Three years, it’s not going a buyer will come again to OnePlus and even counsel it.
OnePlus is the marketplace chief within the top class and the ultra-premium segments of India, and those strikes move some distance in strengthening their place within the minds of people that need to make the transfer to OnePlus.
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