Fidji Simo, the head of Facebook’s eponymous app, said on Thursday that she is leaving the social network to become chief executive officer of Instacart, the on-demand grocery startup that is preparing become a public company.
Ms. Simo, 35, will replace Apoorva Mehta, 34, founder and chief executive officer of Instacart, effective immediately. Mr. Mehta will become the executive chairman of Instacart.
“I am delighted to be working with the talented teams at Instacart, as well as our retail partners, to reimagine the future of grocery,” Simo said in a statement.
Mr. Mehta said in a statement that he will continue to be engaged with Instacart’s business and “will work with Fidji on strategic and long-term moves that will shape the future of Instacart and our industry.” for many years to come”.
Ms. Simo, from France, spent a decade at Facebook, where she worked her way from a product marketing role to head of the “big blue app”. Before that, Ms. Simo worked as a strategist at eBay. A graduate of the HEC School of Management in Paris, she joined the board of Instacart earlier this year.
For Instacart, Ms. Simo’s appointment marks another step towards potentially becoming a public company.
Instacart makes money by selling on-demand grocery service subscriptions and through associated fees. But they are looking to grow their ad business with brands looking to promote their groceries to customers on the platform. Ms. Simo worked in Facebook’s advertising business and helped develop the company’s mobile advertising divisions.
“We’re grateful for Fidji’s incredible leadership over the past decade and wish her all the best in her next endeavor,” said Tom Williams, a Facebook spokesman.
Tom Alison, a product and engineering director at Facebook, will take over the day-to-day operations of the Facebook app at the end of July. CNBC previously reported on Simo’s departure from Facebook.