BE SUCCESSFUL Music streaming, however, is hard work.
Travis and Allie of Aeseaes (pronounced “ACS,” short for their channel name: a_couple_streams) quit their office jobs five years ago to focus on Twitch. Unlike many who use it for behind-the-scenes glimpses of their creative process, Travis and Allie put on an intimate theatrical performance, with mood lighting and a camera. dedicated on one of their snuggling cats; The only conversation was their overflowing thanks to the contributors.
Aeseaes gets more than 5,000 viewers per broadcast, with nearly 1,000 subscribers at any given time, and their channel has maintained well over 1,000 paid subscribers per month for the past two years, according to a report. reported data the couple shared with The New York Times. That success allowed Travis and Allie to dedicate themselves full-time to composing music in their hometown.
But to stay in business and stay engaged, they have to read content regularly, going online three times a week, about three hours each time. “From the very beginning, we knew that streaming on Twitch was an enduring activity,” Allie said.
Page compares running a Twitch account to running a taxi: It only makes money if the clock runs. And long trips are the most lucrative.
Twitch’s large audience means that streamers must seize every opportunity to reach a wider audience. This month, Danielle Allard, 31, a musician and professor in Ottawa, Ontario, who began testing live streaming a year ago, learned that a planned 6 a.m. episode schedule would be posted on the homepage. Twitch’s – equivalent to prime-time TV commercials.
Allard got up at 4 o’clock, got gear, made some tea, and went online – for almost seven hours, playing the original, a cover of Cranberries and Chris Isaak, and some lamenting kazoo solos. In the end, she broke down in tears and seemed almost delirious with joy. Her stream, which usually has several hundred followers at once, has brought in 408 new subscribers and 1,659 followers, helping her pass the 10,000 mark. (The top gaming accounts have more than five million followers.)