“Calling all recruiters!” Makena Yee, 21, a college student in Seattle, shouted into her camera during a recent TikTok video. “Here are the reasons why you should hire me!”
Ms. Yee continued to outline her qualifications. “I am driven with confidence, I like to stay organized, I adapt and I am a team player,” she said, as the image of the companies she has worked for emerges. on the blue screen behind her.
The 60-second video quickly garnered more than 182,000 views and hundreds of comments. The user tagged the potential employer. “Someone hired herrrr!” one commenter begged. Ms. Yee said she has received more than 15 jobs that she plans to pursue after the summer internship.
In modern job searches, brief, one-page resumes are increasingly in the direction of fax machines. That can be sped up by an app known for its viral dance and lip sync videos that is popularizing the TikTok profile.
As more college students and recent graduates use TikTok to network and find jobs, the company has introduced a program that allows people to apply directly for jobs. And employers, many of whom are facing labor shortages, are concerned. Chipotle, Target, Alo Yoga, Sweetgreen and more than three dozen other companies have started hiring people through the app.
The TikTok resume is at the heart of these efforts. Job applicants submit videos with the hashtag #TikTokResumes and through TikTokresumes.com to show off their skills, like an old personal essay. They include their contact information and, if they wish, their LinkedIn profile. Recruiters review the videos, which must be made public and schedule interviews with the candidates they find most attractive.
Kayla Dixon, marketing director at TikTok, who developed the program, said the résumé is an effort to help young people “have pockets” and get paid.
They’re also an outgrowth of a TikTok section called careertok, where people share job-finding tips, resume tips, and job opportunities. Videos with the hashtag #edutokcareer have racked up more than 1.2 billion views since TikTok was introduced in the United States in 2018.
But the video resume also raises concerns. This format eliminates a degree of anonymity, giving employers the ability to fire candidates based on how someone looks or acts. Much of the network on TikTok also relies on cumulative views, which can be difficult for those who are not well versed in content creation or who have struggled to get an even distribution in the feed. application data.
TikTok isn’t the first social platform that companies look to leverage for recruiting. LinkedIn, the professional networking site owned by Microsoft, is heavily used by both job seekers and employers. In 2015, Taco Bell advertised internship opportunities on Snapchat, and in 2017, McDonald’s allowed people to apply for jobs through a Snapchat tool called the “Snap App.” That same year, Facebook began allowing companies to post jobs on their pages and communicate with candidates through Facebook Messenger.
TikTok is now going further with video apps, instead of swiping up the more traditional app page. While TikTok resumes are open to people of all ages, the top videos submitted through hashtags are from Generation Z users, most of whom are in college. The app says more than 800 applicants have submitted TikTok resumes in the past week.
“Hiring people or sourcing candidates through video is like a natural evolution,” said Karyn Spencer, global marketing director at Whalar, an influencer company that recently hired a TikTok employee. about our place in society. “We all communicate more and more through video and photos, but a lot of the resumes our recruiting team received felt like 1985.”
Kalli Roberts, 23, a student at Brigham Young University in Utah, said the 2001 film “Learies Blonde” inspired her TikTok resume. She recreated the famous application video that the protagonist, Elle Woods, played by Reese Witherspoon, submitted to get into Harvard Law School.
“Accept this as my official Elle Woods style video app,” Ms. Roberts wrote in the caption. Her TikTok has gone viral, and she’s currently interning in TikTok’s global sales department.
Ms. Roberts said: “I don’t feel like my personality or who I really am is written down on my resume. TikTok allows her to showcase skills, like video editing and public speaking, possibly as line items on a writing app, she said, adding, “I’ve had 10 other companies besides TikTok say, ‘If they don’t want you, we do. ‘”
“Many employers are looking beyond standard applications online or,” said Sherveen Mashayekhi, co-founder and chief executive officer of Free Agency, a recruitment-focused startup in the tech industry. through networking sites like LinkedIn.
“ Cover letters are not read and resumes are not predictive, so alternative formats are needed,” he says. “In the next five to 10 years, it won’t be just video. There will be these other assessments that are like game for the early stages of the hiring process.”
Some companies say a TikTok resume is a useful way to evaluate applicants for public-facing roles. Tressie Lieberman, the chain’s vice president of digital marketing, said Chipotle has posted more than 100 positions open to the app so far to hire restaurant team members.
“We actually cook in our restaurants,” she said. “We’re excited to see everyone’s culinary skills, whether it’s grilling chicken, knife skills, or people making guacamole at home and bringing those abilities to the restaurant.”
Paul Levesque, WWE’s executive vice president of global talent strategy and development, said World Wrestling Entertainment is also using TikTok for recruiting, saying it’s something the company values.
“For us, it’s a bit different from a typical office position where you’re looking at someone’s background,” he said. “We’re really looking for traction.”
Shopify, an e-commerce platform, said it has started turning to TikTok for engineers.
“There are technically smart business people everywhere,” said Farhan Thawar, vice president of engineering at Shopify. “We have this that if you can’t explain a technical topic to a 5 year old, you probably don’t understand the topic. So having a medium like TikTok is perfect. “
Other recruiters raised the question of relying on virality to determine candidate worthiness. Adore Me, a lingerie company, began testing recruiting through TikTok in January. Chloé Chanudet, marketing director of Adore Me, says she worries about who gets the most distribution in the feed.
“Women of color are larger in size or women of color are more likely to not publish their videos or be reviewed for several days,” she said. “We share the same concern that their TikTok profiles might be skewed from the algorithm.”
TikTok says it “does not censor content based on shape, size, or ability.”
Some Gen Z job hunters said they weren’t discouraged. Christian Medina, 24, an aspiring product manager who graduated from college last year, said he’s received six top spots since posting a TikTok video last month seeking a management role. product management.
“Finding a job for a fresh graduate is almost impossible, and LinkedIn wasn’t the most helpful way for me,” he says. “I will definitely continue to use the TikTok profile.”