After months of speculation, Netflix has signaled its intention to move into gaming after confirming the hiring of Mike Verdu, a gaming industry major with high-level experience like Facebook-owned Oculus, Electronic Arts, Zynga and Atari. .
Verdu is being brought in to build and lead a team at Netflix geared towards game publishing, the video streaming giant confirmed to multiple media outlets on Wednesday, July 14.
Netflix has yet to make an official announcement about the exact nature of its gaming ambitions, but Mark Gurman is well connected with Bloomberg said the company is aiming to start offering the game to subscribers on its platform “within the next year”.
A person with knowledge of the matter told Gurman that Netflix has no plans to charge extra for game content, meaning existing subscribers will get more profit for their money. them – if they play the game.
Verdu will report to Netflix chief executive Greg Peters, who on a recent earnings call alluded to the company’s gaming ambitions, saying that “there’s no doubt that games will become a form of business.” important entertainment and an important kind of way to deepen that fan experience. “
The California-based streaming platform will be hoping that adding an entirely new series to its services will attract newcomers to its service and solidify the loyalty of its subscribers. now as it continues to compete with many competitors, among them Disney+, Hulu, and Apple TV+.
Among other endeavors, Netflix has also expanded into the podcast space with shows linked to its content, recently doubling down on its efforts with the hiring of former Apple executive N’ Jeri Eaton, who has been brought on to lead podcast operations at the streaming company.
In its last quarterly report in April, Netflix saw global subscriber growth slow, adding just four million people from the previous quarter to bring its current total to 208 million. The company claims this is in part because the pandemic has disrupted new production, resulting in a drop in output that may prompt some to look elsewhere. It added that boosting its subscriber base in the quarter ending March 31 will always be a challenge as it gained so many new signups during the peak of the pandemic in 2020. as more people stay at home.
By diving into the gaming sector, Netflix will hope to once again boost its platform, especially in a domestic market where growth has been particularly sluggish.