Sony’s 8K TV pricing is tempting, but can it take on Samsung?

By May 22, 2020 No Comments

[Update: We now have official pricing from Sony UK on the Sony ZH8 – the 75-inch model will cost £5,999 while the 85-inch comes in at £8,999.]

The Sony Z8H is about to be the corporate’s flagship 8K TV for 2020 – unavoidably, given it’s the one Sony 8K TV freeing this 12 months. Affirmation of its pricing, although, brings up the awkward query of ways the Z8H can compete with the a couple of 8K units already being put out by way of different TV manufacturers; particularly, Samsung and LG.

The Sony Z8H is available in a 75-inch and 85-inch dimension, costing $7,000 / £5,999 for the previous and $10,000 / £8,999 for the latter. 

Making an allowance for that remaining 12 months’s Sony Z9G type began at $13,000 / £14,000, it is a huge saving – kind of part the fee – which makes it the entire extra improbable that different TV manufacturers are nonetheless undercutting it.

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  • Learn our hands-on Sony Z8H 8K TV assessment

That’s as a result of each Samsung and LG have driven ahead with a couple of 8K TVs for his or her 2020 lineups, with each providing 3 distinct fashions to choose between.

Whilst that selection might make it more difficult to select an 8K set, it does allow each TV makers to supply a variety of value issues, making Sony’s unmarried 8K type glance definitely uncompetitive when put next.

This 12 months’s new Samsung TVs come with the flagship Q950TS QLED, the relatively much less fancy Q900TS, and Q800TS – all of which characteristic 8K solution. The most affordable Q800TS type additionally begins at simply $3,499 / £3,999 (round AU$5,300), which is a fragment of the volume that Sony’s Z8H will price.


In contrast to Sony, Samsung may be providing all 3 of its 8K units at 65-inch sizes, inevitably bringing down the fee and making an 8K acquire extra possible for numerous extra houses.

LG, however, has the good thing about being the one main TV logo to supply an 8K OLED – the LG Signature ZX – which would be the go-to for the ones with the money to splash, beginning at £24,999 (round $30,100 / AU$51,000) for an 88-inch type.

LG’s 8K LCDs, then again, are related in value with Sony, with the LG Nano99 retailing at £5,499 (round $6,800 / AU$11,300) for a 75-inch show, and an extra 65-inch type anticipated in June to decrease that price additional.

8K solution nonetheless has a picture drawback, with many viewing it (most likely relatively) as an useless era for lately’s TV audience. Whilst we’re anticipating excellent issues once we get to study the Z8H ourselves, LG and Samsung are each doing extra to normalize the marketplace and be offering more effective purchasing choices.

LG provides the one 8K OLED, however excellent success affording it

Misplaced in an 8K sea

The query of which 8K TV to get remains to be a subject matter that gained’t impact many in 2020, given the slightly small dimension of the marketplace. With Samsung and LG pushing exhausting on each value, selection, and the type sizes to be had – now not forgetting Samsung’s astonishingly small 55-inch 8K QLED from remaining 12 months – Sony’s unmarried providing may just smartly be omitted within the chilly.

That may be a disgrace, for the reason that Sony Z9G – the corporate’s debut 8K set – was once startlingly spectacular, with the upscaling talent, vibrant HDR, and succesful viewing angles to make it a vastly smart 8K acquire. Except Sony reveals a singular promoting level for its personal logo of 8K, although, this 12 months might smartly see it fall in the back of the machinations of the contest.

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