It’s literally Mario always thanks to a cohesive franchise that few would expect. Luxury watch maker Tag Heuer announced Tag Heuer Connected X Super Mario Limited Edition A smart watch that transforms the mustache plumber’s image and style into one of the most classy (and most expensive) wearables you can buy.
What’s perhaps more surprising than the brand partnership itself is how seriously the two have taken it. This isn’t a half-baked partnership, as both Tag Heuer and Nintendo put Mario at the center, with the character’s influence throughout the smartwatch from the color scheme of the strap and dial. lake, to the design of the frame and crown.
The most interesting thing is that Mario is already attached to your daily activities. Various animations will play as you reach key points towards your daily activity goal, including Mario collecting Super Mushrooms and Superstars, leading to a power boost and him eventually climbing the Goal Pole will miss the most from Super Mario game when you reach 100% of your daily goal.
Add an animated Mario playing tennis, golf, or another sport and you get a dynamic system that’s a lot more interesting than you’d expect on a smartwatch like this. There are a total of four custom watch dials to choose from, all of which are now exclusive to this version and integrate Mario into the familiar Tag Heuer watch faces. For example, there are two versions of the Heuer 02 face, using colors taken from Mario’s hat or from his overalls.
The case and strap of the smartwatch are also given a Mario-style makeover. You can choose from a red and black leather strap or a red perforated rubber strap, each held together by a steel pin featuring Mario’s M logo. The lacquered bezel has a subtle red finish and features mushroom, pipe and star emblems at 3, 6 and 9 o’clock. The lacquered pushers also have a red stripe and the crown also features Mario’s M logo. Engraved on the case back is the words “Tag Heuer X Super Mario Limited Edition,” and the entire device is presented in a beautiful red travel case.
Technically, the smartwatch is unchanged from the other models in the current collection. It has a 45mm stainless steel case, is water resistant to 5 ATM, has a heart rate monitor on the back, and runs Google’s Wear OS software. Only 2,000 of the Tag Heuer X Super Mario Limited Edition smartwatches will be made and it costs $2,150 or £1,800. It will be available through Tag Heuer’s online store and select boutique retail stores from July 15.