The Apple Watch has brought steady growth for Apple in recent years, something the company wants to develop further.
On Tuesday at its annual product event, Apple announced new versions of the Apple Watch — called the Apple Watch Series 7 — with slightly larger screens. The new watches, which come in two sizes, are roughly the same size as last year’s models, but their displays have been stretched to the edges of the glass to make the display area 20% larger. They also have a new design to make them more durable, with stronger dust resistance.
The company kept the prices of these devices unchanged from last year’s models, with a starting cost of $400.
While the Apple Watch is one of the company’s smallest product segments, it will be a huge standalone business for other companies. Apple’s wearables business, which includes AirPods wireless headphones, grew 28% to $37.5 billion in the year ended June 30 from the same period a year earlier.
The Apple Watch is the #1 smartwatch, with a 36% market share worldwide, according to Canalys, a research firm. Apple has consistently highlighted the Watch’s health benefits, including incorporating the ability to measure your blood oxygen saturation.
This year, Apple announced several new features of its subscription to Fitness Plus, a digital fitness service with workouts. The company says it is introducing 5-minute workouts, winter sports and Pilates workouts, and a group option that allows up to 32 people to exercise simultaneously and interactively.
It also created a “time to walk” mode for people to stay outdoors while listening to Camila Cabello, Dolly Parton and others. Apple says it will roll out Fitness Plus, priced at $10 per month, to 15 more countries this fall.
To compete with the Apple Watch, Google acquired wearables company Fitbit this year for $2.1 billion. Last year, Amazon introduced Halo, a fitness band that tracks movement and uses microphones to detect people’s moods.
Jack Nicas and Kellen Browning contribution report.