One of the reasons cited for Amazon’s struggles is the typical mindset of big tech companies – adopting an analytical approach that involves throwing money at something, scaling, and hoping. Expect results – don’t work in a fickle industry like gaming, where users are quick to criticize and slow to embrace new entrants.
“What governs Amazon, first and foremost, is this spreadsheet logic,” said Joost van Dreunen, a New York University professor who studies the video game business. “I don’t know if a creative, creative process to make games really fits the corporate culture at Amazon.”
Outside of Amazon, which doesn’t break down game sales in its financial disclosures, the games industry has flourished, especially during the pandemic. Newzoo, a game analytics company, has predicted that people will spend $175.8 billion on games this year.
Amazon, of course, has found success after a slow start in producing TV shows and movies. Game analysts suggest that Amazon may now be figuring out where the games business – which adds an extra dimension of tech skills – is similar to how it took several years to achieve a strategic strategy. wins in the world of streaming.
“It’s about the experience,” said Rupantar Guha, a games analyst at analytics firm GlobalData. “Even though they’ve been slow, I think they’re starting to get there.”
Mr. Hartmann, who reports to Mr. Frazzini, admits that Amazon has failed in the past. When he joined the company in 2018, New World “did not look promising.” Crucible, he said, aims to compete with Fortnite, one of the most popular games ever and “too ambitious” in scope. “In the long run, I think you learn from the losses,” he said.
But he likens the studio to a young, talented sports team on the rise. “You can bring the best together, but they won’t win the championship right away,” he said.