Mr. Soderbergh admits that there’s only so much that manufacturers can do.
“Everyone’s decision-making process about whether to watch or not doesn’t seem to be related to whether the show is great or not,” he said, pointing to a strongly critical response for this year’s Grammy, in it featured a risky performance by Megan Thee Stallion and Cardi B.
On the other hand, the drama Oscars saw its highest ratings in 1998, when 57.2 million people watched to watch the box office hit “Titanic” to win the best film. Since the turn of the century, the year that has been most appreciated has been 2004, when the academy honored yet another huge box office hit, “The Lord of the Rings: The Return of the King”.
Analysts point to many challenges driving the decline. Older TV networks like ABC are not suitable, especially for young people. Ceremonies, even when held for a relatively quick three hours, were too long for contemporary attention span. Last year’s Academy Awards lasted 3 hours and 36 minutes (equivalent to 864 videos on TikTok).
Why is there a slogan throughout the show when you can only see snippets on Twitter and Instagram?
Furthermore, the Oscars have become so slick and predictable. “The Oscars were the only time you could see movie stars in your living room, and very often it was fun,” said Ms. Basinger, a Hollywood historian. “Some seem a bit screwed. Some wear strange clothes. A few have hair on the back of the neck “.
Increasingly, the ceremonies are less talkative about entertainment honors and more about progressive politics, which is sure to upset audiences who disagree. A recent Oscar producer, who went anonymous to discuss secret figures, said the minute-by-minute analysis of the show’s ratings indicated that “a lot of people” turned off the television when the Celebrities began to participate in politics.
And there are awards that simply show fatigue. There are at least 18 television ceremonies per year, including the MTV Music Video Awards, the BET Awards, the Teen Choice Awards, the Academy Country Music Awards, the Billboard Music Awards, the CMT Music Awards, Tony Award, People’s Choice Award, Kids’ Choice Award and Spirit of Independence Award.
With ratings slated to drop in the upcoming TV show, ABC asked for $ 2 million for a 30-second advertising window, down about 13 percent from last year’s starting price. Some loyal advertisers (Verizon) are making a comeback, but others (Ferrero chocolates) are not.
“We really don’t get a lot of attention from advertisers,” said Michelle Chong, planning director at Atlanta-based Fitzco, “and that’s not what we’re pushing. to push.”
Tiffany Hsu Contribution reports.