Apple’s message seems simpler.
It’s correct. Apple’s point is that it simply gives people the choice of whether or not to be tracked across apps. Facebook’s argument for the public is more complex – that they have to be watched for the Internet to work and people don’t know what’s good for them.
Wait, let’s get back to the hypocrisy.
Facebook is worried about its own bottom line being affected by Apple’s new feature. However, it is primarily focused on making smaller businesses that advertise on Facebook face its opposition to Apple’s app tracking feature. Yes, smaller companies can get hurt, but it’s fair to ask if my local pizza shop needs to know what I’m doing on a fitness app to effectively advertise for me or not.
And Apple won’t admit that what they’re doing is great for the company, not just iPhone owners. It’s good to say that the iPhone is the place for privacy. Apple also says that targeted digital advertising is dangerous, but it raises billions of dollars each year from Google, the largest targeted advertising company.
Maybe this iPhone app tracking won’t be a big deal?
Honestly, yes. It’s not easy to predict the impact of this iPhone change or whether companies will counter it with different data collection methods. It’s likely that many people say no to app tracking when the iPhone offers the option, but the advertising industry continues to follow suit.
Tips of the week
Get to know the new Siri
Brian X. ChenThe New York Times consumer technology columnist, is here to guide us on new capabilities for Siri that are also part of the updated iPhone software:
In my latest column, I’ve delved into some of the most notable new features in Apple’s iOS 14.5, the software update for the iPhone and iPad that Apple is scheduled to release on Monday. (Look for updates in the Settings app and the “Software update” menu.)
But there are many other new features in the software update that focus on Siri, Apple’s voice assistant.