Sucharita Kodali, an e-commerce specialist at research firm Forrester, told me that Amazon can now focus more on AWS and against its muscular rivals in cloud computing, as well as The company’s tech-heavy divisions like digital advertising and hardware equipment. It may focus less on groceries or fashion. “CEOs have their favorite kids,” says Kodali.
Bezos is still a power over the throne but … Bezos won’t sit at home and eat potato chips. His new position starting this summer, the chairman of the board, implies that he will still play a big role in the company, and Amazon says he will have a hand in big decisions. . Jassy immerses himself in the Amazon brand of Bezos and organizations often inertia exist regardless of who is in power.
But make no mistake: This is a defender’s change, as my colleague Karen Weise wrote. Companies don’t stay that way when their founders quit. Amazon may still be Bezos’ company, but I bet it will get less over time.
(Read more on Amazon news from my friends at DealBook newsletter, and Kara Swisher in Opinion of The New York Times.)
Goodbye or long goodbye? There are two ways to quit the CEO job: The former boss stays – at least for a while – to smooth the transition and give advice, or he disappears. Amazon is doing it before, so is Disney and Oracle. Uber did the second thing, and Microsoft did one of that.
It’s hard to know which route is better, but the founders cast a long shadow. Arguably, Google suffered the consequences when their co-founder Larry Page stuck for years as an amorphous boss on the boss after he stepped down as CEO. 2015. When Satya Nadella took over Microsoft, it looked like his predecessors, Steve Ballmer and Bill Gates, still had a hand in decisions. Instead, it was better for him and Microsoft that they quietly stepped back.
Why now? Bezos is so admired by many that he can participate in side projects like space travel, buy newspapers, take a role in the movie “Star Trek”, play badminton competition and run Amazon at will. (One of the things I created.) Bezos said that he wanted to focus more on his future projects and other interests, but Elon Musk did. and still CEO of Tesla.