A recent survey about Windows Central polled readers about their pre-order packages for Halo Infinite. Of the nearly 300 responses, two-thirds said they had no plans to pre-order the game. However, nearly half of respondents said they plan to play the game on Xbox Game Pass, and many respondents who pre-ordered the game said they also plan to play on Game Pass.
Game Pass is helping to lead the charge killing pre-orders. While that may not be a good thing for retailers and publishers, it’s great for gamers – especially as more and more titles are shipping in damaged condition. broken after being delayed. While pre-orders will certainly be around for a while, they are becoming obsolete and Game Pass is the driving force behind that.
Pre-orders are harmful to important people
I don’t want to disparage the role retailers play in selling games. All told, retailers have played an important role in preserving physical video games in this mostly digital era. However, pre-orders only benefit retailers and publishers, not players. And as someone who has suffered multiple pre-order issues, I will always stand by the players.
Since Xbox 360 and PlayStation 3, retailers and publishers have found new ways to encourage pre-orders. In most cases, that comes in the form of an extra skin or some other cosmetic pre-order bonus. Now, with digital sales easier than ever on recent hardware, some publishers have taken to providing early access to games (recently taken). Persona 5 strikers or coming soon Battlefield 2042, Eg).
Instead of rewarding good video games, the pre-order system rewards good marketing. Last year, it was Cyberpunk 2077, but there are dozens of other examples of broken games that took advantage of the large number of pre-orders. Once the pre-order is secured, it doesn’t really matter how the game ships. You’ve spent money, and that’s what matters to retailers and publishers.
The pre-order system is outdated and outdated, but players are still willing to put money into the expected games. With a program like Game Pass, players don’t need to worry about that. It works with marketing hype, not as a means to exploit it. Game Pass helps players evaluate games as they are, not as they might be. And it goes beyond just Xbox.
Game Pass is bigger than Xbox
While Game Pass on Xbox is the best version, the program is much bigger than a single console. It also works on PC, and Microsoft now offers console-free gaming via cloud streaming. Although we don’t get Game Pass on Switch or PlayStation 5, the program still includes two main platforms for playing video games, as well as one that is rapidly emerging.
I’m primarily a PC gamer and Game Pass for PC has saved my pre-order more than once. I planned to pre-order Outriders before launch, but I waited after hearing that it was coming out on Game Pass. Finally a good call; The game launched in a broken state making online co-op nearly impossible.
The same, similar, 12 minutes is one of my most anticipated games of 2021, but I found it tedious and unthinkable after a few hours of play (though our Otto Kratky wouldn’t agree). This point is not to praise Game Pass, but to demonstrate the benefits of no-pre-order gameplay.
I pre-ordered both of those games and was very disappointed. Game Pass is the only platform that releases every day at the moment, but a world where gamers can go beyond pre-orders is good for everyone. Game Pass is available on Xbox, PC and mobile devices, and there is still space left on Switch and PlayStation 5.
Come back Halo Infinite, it’s hard to ignore the elephant in the room – pathetic campaign demo from 2020. Although half of survey respondents said they plan to play on Game Pass, it’s likely some people have seen it. mayhem of last year’s game and decided it. not for them.
Imagine right now if Microsoft showcased an “in-engine” demo with all the sliders rotated to maximum and a neat vertical tile showing only the best qualities of the game. In this darkest scenario, Halo Infinite already on store shelves, pre-orders may already be sky high and players will be disappointed.
This exercise shows how the game is marketed and released in 2021. Marketing hype plays a big part in selling the pre-game experience and even the slightest hint of a game launch. The unfinished game is enough to turn players away. Are from Watch dogs E3 demo for countless Cyberpunk 2077 introduced, game publishers have set a standard that they cannot meet.
Game Pass – and hopefully similar programs in the future – removes that process from the equation. It doesn’t remove the marketing hype surrounding video games, but it does help control how that marketing translates into sales, especially before launch.
Pre-orders aren’t out yet – and they probably won’t be around for years. There’s value in choosing a Steelbook for the game you’re looking forward to, or securing an extra skin that only a small group of people can access. And for Sony’s big-budget first-party games, pre-orders are usually a safe bet.
Third-party releases and first-party titles that have yet to prove themselves are another matter. Microsoft is solving that problem with Game Pass. Hopefully others will join before it’s too long.