Microsoft is delivering on its promise to release a refrigerator based on the design of the Xbox Series X game console.
The computer giant made the announcement at the end of its E3 2021 rollout on Sunday, June 13.
Xbox fans will be delighted. And maybe the fridge fan too.
The announcement was accompanied by a 60-second promotional video (top) about the refrigerator. In the ad, Microsoft touts the upcoming product as “a new system that makes people cold”. After removing that painful pun, it went on to describe the device as “the most powerful mini-fridge in the world”, although rival mini-fridge makers may have something to talk about. that.
According to the Microsoft video, the mini fridge can hold up to 10 small cans of beer or some other drink and/or various snacks.
The company said it will start selling the Xbox Mini Fridge this holiday season, though it declined to disclose the price tag.
The Xbox Series X-inspired refrigerator started to emerge as a popular meme that surfaced shortly after the machine was announced in 2019 when fans noticed that the new console looked a bit like a refrigerator.
Microsoft seems to love the idea, with Aaron Greenberg, the Xbox chief executive, promising a few months ago that the company would roll out a refrigerator if it won the Twitter branding contest against Skittles.
After beating the candy maker in a close contest with more than 340,000 votes, Greenberg confirmed he will keep his promise to make and sell mini-fridges, adding that the first one off the production line will go to “Our friends at Skittles. Sunday’s announcement is the first time Microsoft has mentioned a product launch schedule.
This is not the first time Microsoft has built a refrigerator. In fact, it has been made a refrigerator based on the design of the Xbox Series X, even though that particular product is full-sized. Microsoft didn’t commercialize it, but instead delivered one to Snoop Dogg on his birthday while giving another one to an Xbox fan as a contest prize.